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Showing posts with the label Adelaide Hawley

Betty Crocker: A Brief Biography

Long have our supermarket shelves borne products with the name Betty Crocker.  This name has long since lodged in our heads an essential part of americana.  It seems to evoke the past.  It seems to always have evoked the past, a past when life was simpler and Mother and Grandmother cooked at home, using time tested recipes and only the purest ingredients.  We can’t go back to that simpler, wholesome past, but we can give ourselves a Proustian shot of nostalgia by tasting the past we remember, or the past we only wish we could remember, but know must be so good.  That is the Betty Crocker brand.  You might have seen drawings of her, but have you ever actually seen the legend herself?  Here’s an image of Miss Crocker from a 1953 television ad:


The full "Betty Crocker" TV commercial.

Okay, that’s actually actress Adelaide Hawley, who played Betty Crocker in a number of commercials for the brand from 1949 to 1964.  Betty Crocker was born in 1921, so this representation looks to be…