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Arnold the Munching Monster

Remember Wheels, those cheese-flavored snack crackers that General Mills used to make?  Possibly not.  They were launched in Canada in the mid-1960s and never really broke into the American market.  An American version of Wheels was introduced under the name Daisies , but you’re not likely to find those in any supermarkets anymore.   Wheels have vanished from Canada, too.  You probably don’t remember the TV commercial for Wheels (or for its sister products called Flutes and Crowns ), since it’s uncommon to remember TV commercials from fifty years ago, especially ones that never aired.  General Mills had an ad campaign ready, but pulled it for some reason. The history of a now-vanished snack cracker for a foreign market might not be so interesting, but the cast of its commercial is.  Introducing Wheels was a TV character making his own debut, then known as Arnold the Munching Monster, and a terrifying monster he was. Arnold and an irresistible plate of Wheels .  Br